Кафедра інтелектуальної власності та управління проектами (ДМетІ)

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http://crust.ust.edu.ua/handle/123456789/14994
ENG: Department of Intellectual Property and Project Management (DMetI)

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Browsing Кафедра інтелектуальної власності та управління проектами (ДМетІ) by Author "Bushuiev, M."

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    Formation of Investment Attractiveness of Intellectual Capital of Engineering Companies in the Context of Improvement of Innovation Activities Management
    (European University Press, ISMA University of Applied Sciences, Riga, Latvia, 2024) Bushuiev, M.; Fonarova, Tetiana A.; Petrenko, Vitalii O.
    ENG: The study examines the formation of investment attractiveness of intellectual capital of engineering companies in the context of improving their innovative activities. Market conditions and problems of the engineering services segment are studied, the need for domestic engineering enterprises to comply with the international regulatory framework is emphasized. The need to build modern marketing information systems as an element of increasing the intellectual capital of the company and the marketing activity of engineering companies in increasing the commercial potential of innovative technologies is substantiated. It is proposed to use modern technologies for managing innovation activities, such as design thinking, organizational laws adapted to the specifics of engineering using the capabilities of project management, and the latest methods of personnel training. The directions of forming the intellectual capital of engineering companies are studied. Directions for investing in the intellectual capital of an enterprise providing engineering services are developed. The organizational capital of engineering companies, conditions and factors for its increase are studied.
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    Forming the Investment Attractiveness of Innovative Investment Projects on the Basis of Increasing Their Commercial Potential in the Field of Engineering Services
    (European University Press, ISMA University of Applied Sciences, Riga, Latvia, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.
    ENG: The study deals with the formation of the investment attractiveness of innovative projects in the activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that the basis for cooperation and pooling of efforts can be the determination of an integral indicator of investment attractiveness – the commercial potential of an innovation-investment project. Modern approaches, the essence and components of the formation of commercial potential are considered. The role and importance of engineering companies in increasing the commercial potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.
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    Marketing Activities of Engineering Companies in Increasing the Commercial Potential of Innovative Technologies
    (Kharkiv National University of Radioelectronics, Kharkiv, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.
    ENG: The study highlights the important role of engineering companies in increasing the commercial potential of innovative technologies. It has been proved that the marketing activity of engineering companies makes it possible to inform potential investors and consumers of technologies about its essence, novelty, advantages, etc. investment project for the introduction of such technology. In addition, thanks to effective marketing activities in the market of innovative technologies, engineering companies are able to carry out a full range of marketing - from the formation of a competitive price to advertising and promotion of technology in the market of innovations. All these aspects are considered on a specific example of the promotion of the innovative technology "Simatic System Audit" of Siemens Corporation. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.