Browsing by Author "Galushko, Olena"

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    Anti-Crisis Marketing of Railway Engineering Enterprises
    (Дніпровський державний університет внутрішніх справ, 2024) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chernova, Nataliia S.; Ciobanu, G.
    ENG: The purpose of the article is to study the specifics and develop measures of anti-crisis marketing of railway engineering enterprises. The relevance of anti-crisis marketing of railway engineering enterprises lies in the need to effectively respond to changes in the economic environment, competitive pressure and changes in demand for products that arise during crisis situations. The role of anti-crisis marketing in the anti-crisis management of enterprises is to ensure effective interaction with other functional units, operational analysis of the market situation and making strategic decisions to overcome crisis phenomena. The main functions of anti-crisis marketing are the analysis of market trends, forecasting changes in demand, development of strategies for maintaining and developing market position. The main tasks of anti-crisis marketing are to ensure the stability of sales, maintain customer loyalty, optimize marketing costs and increase the competitiveness of the enterprise. To achieve the goals of anti-crisis marketing of railway engineering enterprises, it is proposed to use such methods as: diversification of products and sales markets; flexible pricing; market and competitor monitoring using benchmarking; active use of digital marketing; implementation of СRM (customer relations management).
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    Didactic Aspects of Distance Learning in the Conditions of Pandemic and Martial Law
    (Dnipropetrovsk State University of Internal Affairs, Dnipro, Ukraine, 2022) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chistyakov, Volodymyr G.
    ENG: The article deals with the topical issues of improving the effectiveness of the educational process in higher educational institutions in the conditions of a pandemic and martial law. The evolution of distance learning is considered. Peculiarities of the remote form of education, which functions on the basis of modern psychological and pedagogical and information and communication technologies, have been studied. The peculiarities of the organization of the educational process in higher educational institutions in the context of the pandemic and martial law were analyzed, in particular didactic aspects of the educational process in conditions of danger and increased stress. Special attention is paid to the psychological state of students and ways of reducing stress and activating their attention on the educational process, taking into account the types of information perception (audio, visual, kinesthetic, digital). Ways to improve the distance learning process in the conditions of a pandemic and martial law are proposed.
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    Formation of the Anti-Crisis Concept of Increasing the Strategic Stability of Ukrzaliznytsia
    (Dnipropetrovsk State University of Internal Affairs, Dnipro, 2021) Martseniuk, Larysa V.; Dyomin, Yehor; Galushko, Olena
    ENG: The author revealed the essence of existing models of reform in railway transport. The Ukrzaliznytsia Anti-Crisis Change Management Program has been developed. New elements of corporate culture of Ukrzaliznytsia are singled out. Measures are offered for formation of favorable conditions for conducting economic activity of railways, creation of favorable information background of railway transport, activization of investment and innovation process. There are certain rules for financial risk management, namely: There are a number of certain rules that must be followed if the organization wants to strengthen the effectiveness of financial risk management: 1) Responsibility of senior management; 2) Existence of a common policy line and risk management infrastructure, different management chains, must be reliable and efficient; 3) Integration of risk management; 4) Responsibility of responsibility centers; 5) Assessment and ranking of the level of risk; 6) Independent expertise; 7) Contingency planning. The essence of the methods of Ukrzaliznytsia's corruption program is revealed. It is emphasized that an important element of any corporate culture are such concepts as: motivation, dedication of company employees. For Ukrzaliznytsia, it is especially important not only to educate its own staff, but also to form from the existing base of employees loyal to it and loyal members of the company who feel their involvement in its activities and its development. The directions of formation of a positive image in the eyes of the general consumer are offered. The directions of creation in national companies in various branches (not only for transport enterprises) of steady stimuli to search of new niches and aspiration to an exit on leading positions both in the domestic, and in the world market are outlined. The characteristic of methods of management of anti-crisis changes is given.
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    Impact of Railway Infrastructure on Sustainable Development of Regions
    (Published by EDP Sciences, 2024) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chernova, Nataliia S.; Kasadzhyk, Andrii; Gechbaia, Badri
    ENG: The study of the impact of railway infrastructure development on the sustainable development of regions is relevant for many reasons and requires additional attention. Firstly, the railway infrastructure is a crucial element of the transport system, providing communication between different regions and contributing to economic development. Secondly, the development of the railway infrastructure can improve the accessibility of the regions, which can lead to an increase in the tourist flow and trade volumes. Thirdly, the development of railway infrastructure can contribute to reducing environmental pollution, as it is a more environmentally friendly form of transport than automobile or aviation. The scientific novelty lies in using PESTE analysis to study the impact of railway infrastructure on the sustainable development of regions and in the combination of PESTE-factors with identifying opportunities and threats to regional development for each factor. General scientific and unique methods are used: analysis, synthesis, tabular-graphic, theoretical generalization and abstract-logical. Carried-out research on the railway’s infrastructure impact on the sustainable development of regions helps to determine the most effective strategies for transport system development, environmental management and regional economy.