Browsing by Author "Kovalenko-Marchenkova, Yevheniia"

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    Anti-Crisis Marketing of Railway Engineering Enterprises
    (Дніпровський державний університет внутрішніх справ, 2024) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chernova, Nataliia S.; Ciobanu, G.
    ENG: The purpose of the article is to study the specifics and develop measures of anti-crisis marketing of railway engineering enterprises. The relevance of anti-crisis marketing of railway engineering enterprises lies in the need to effectively respond to changes in the economic environment, competitive pressure and changes in demand for products that arise during crisis situations. The role of anti-crisis marketing in the anti-crisis management of enterprises is to ensure effective interaction with other functional units, operational analysis of the market situation and making strategic decisions to overcome crisis phenomena. The main functions of anti-crisis marketing are the analysis of market trends, forecasting changes in demand, development of strategies for maintaining and developing market position. The main tasks of anti-crisis marketing are to ensure the stability of sales, maintain customer loyalty, optimize marketing costs and increase the competitiveness of the enterprise. To achieve the goals of anti-crisis marketing of railway engineering enterprises, it is proposed to use such methods as: diversification of products and sales markets; flexible pricing; market and competitor monitoring using benchmarking; active use of digital marketing; implementation of СRM (customer relations management).
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    Didactic Aspects of Distance Learning in the Conditions of Pandemic and Martial Law
    (Dnipropetrovsk State University of Internal Affairs, Dnipro, Ukraine, 2022) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chistyakov, Volodymyr G.
    ENG: The article deals with the topical issues of improving the effectiveness of the educational process in higher educational institutions in the conditions of a pandemic and martial law. The evolution of distance learning is considered. Peculiarities of the remote form of education, which functions on the basis of modern psychological and pedagogical and information and communication technologies, have been studied. The peculiarities of the organization of the educational process in higher educational institutions in the context of the pandemic and martial law were analyzed, in particular didactic aspects of the educational process in conditions of danger and increased stress. Special attention is paid to the psychological state of students and ways of reducing stress and activating their attention on the educational process, taking into account the types of information perception (audio, visual, kinesthetic, digital). Ways to improve the distance learning process in the conditions of a pandemic and martial law are proposed.
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    Directions of Integration of Railway Transport of Ukraine into the European Railway Network
    (Дніпропетровський державний університет внутрішніх справ, м. Дніпро, 2022) Martseniuk, Larysa V.; Kovalenko-Marchenkova, Yevheniia; Furfaro, Ricardo Daniel
    ENG: The authors emphasized that railway transport plays a major role in the life support of Ukraine, especially during the war (because passengers are transported by railway transport not only in the normal mode, but also by evacuation trains; not only scheduled cargo is transported, but also those reoriented from water transport due to the seizure of Ukrainian ports by the russian aggressors; enterprises are transported from the areas under fire to a safer place), so efforts must be made to ensure the smooth functioning of this type of transport both within the country and in interstate communication. In this context, it is highlighted that, in addition to significant technical barriers to crossing borders, Ukraine has non-compliance of the legislation in the field of railway transport with the legislation of the European Union. At the same time, it is noted that with the signing of the Association Agreement with the European Union, the issue of integration into the single European transport space has become acute for Ukraine. This involves the transition to common principles of the operation of the rail transport market, including the presence of independent: railway infrastructure operator, who will be responsible for its quality and capacity (i.e. the number of trains that will be able to move on the tracks); the regulator of railway transport, which will approve the tariff for access to the infrastructure, will ensure equal access to it for all operators of railway transport; the railway safety authority, which will determine the requirements for carriers, check their compliance and issue licenses for transportation. A necessary condition for adaptation to EU legislation on railway transport is the harmonization of Ukrainian legislation with the European one, elimination of differences in the legal framework regulation of railway transport. Harmonization regulatory and legal field of operation of railway transport to the European one, appropriate reforms are needed. The main European Directives and Regulations in the field of railway transport are outlined, according to which it is necessary to amend the Law of Ukraine “On Railway Transport”.
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    Impact of Railway Infrastructure on Sustainable Development of Regions
    (Published by EDP Sciences, 2024) Galushko, Olena; Kovalenko-Marchenkova, Yevheniia; Chernova, Nataliia S.; Kasadzhyk, Andrii; Gechbaia, Badri
    ENG: The study of the impact of railway infrastructure development on the sustainable development of regions is relevant for many reasons and requires additional attention. Firstly, the railway infrastructure is a crucial element of the transport system, providing communication between different regions and contributing to economic development. Secondly, the development of the railway infrastructure can improve the accessibility of the regions, which can lead to an increase in the tourist flow and trade volumes. Thirdly, the development of railway infrastructure can contribute to reducing environmental pollution, as it is a more environmentally friendly form of transport than automobile or aviation. The scientific novelty lies in using PESTE analysis to study the impact of railway infrastructure on the sustainable development of regions and in the combination of PESTE-factors with identifying opportunities and threats to regional development for each factor. General scientific and unique methods are used: analysis, synthesis, tabular-graphic, theoretical generalization and abstract-logical. Carried-out research on the railway’s infrastructure impact on the sustainable development of regions helps to determine the most effective strategies for transport system development, environmental management and regional economy.
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    Passenger Transport Hubs: Thematic Overview
    (Dnipropetrovsk State University of Internal Affairs, Dnipro, 2022) Martseniuk, Larysa V.; Kumar, Bijay Kandel; Kovalenko-Marchenkova, Yevheniia
    ENG: We consider in the study that many scientists from different countries in their studies have paid attention to the organization of multimodal passenger transport. Some focused on building a smart city with convenient transport infrastructure and interchanges, while others focused not only on locals but also on tourists. Methods and methods of research were to varying degrees and the same and different. But we can saythat the common feature of their research is that all research is aimed at improving the basic service provided to passengers – transportation. Attention is also paid to additional related services, and potential benefits to investors and some other issues. Passenger rail transport brings significant public benefits in the form of rapid movement, reduction of congestion on the roads, reduction of environmental pollution. The article has investigated in which way at the present stage of economic development a key role in the effective functioning of the passenger complex of railway transport is played by the construction of modern transport interchanges – HUBs, which will provide interaction between railway carriers and other participants in the passenger Industry. The article states that the mechanism developed by scientists for the implementation of multimodal passenger transport by rail in cooperation with other participants in the service process and the model of institutional support for the development of multimodal passenger transport by rail should be used in different countries.
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    Railway Tourism in Providing the Sustainable and Smart Population Mobility
    (IOP Publishing Ltd, 2023) Kovalenko-Marchenkova, Yevheniia; Martseniuk, Larysa V.; Andryeyeva, Natalya
    ENG: Abstract. It is emphasized that the transport infrastructure significantly affects the choice of a tourist to travel to a specific destination. Within the mainland, it is recommended to use rail transport for travel as the most competitive in comparison with other modes of transport. The advantages and disadvantages of the organization of tourist railway trips are summarized. The main factors affecting tourists' desire to travel by railway at different levels are highlighted. Examples of the organization of tourist trips by railways are given. Directions for providing services in the organization of railway tourism are proposed. A scheme for constructing a schedule is provided, which allows you to determine the breakeven point of the organization of tourist railway trips along a specific route. It is recommended to divide all costs of the company, which will be engaged in the organization of railway tourist transportation. At the same time, contingent and fixed costs, in turn, were divided into: contingent and fixed costs that take into account tourist transportation in general and contingent and fixed costs that directly depend on the structure of the tourist train.
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    Use of Digital Applications: Statusand Prospects of Development
    (EasyChair, 2023) Martseniuk, Larysa V.; Kovalenko-Marchenkova, Yevheniia; Zaitseva, Valentyna; Tsvilyi, Serhii; Kuklina, Tetiana
    ENG: Attention is focused on the need to switch to paperless media. It is based on the "DIYA" application, which was introduced in Ukraine several years ago. The advantages and disadvantages of the "DIYA" application, which is popular among the population of Ukraine, are analyzed, attention is focused on the main digital services that are in demand among Ukrainians in this application. Examples of successful use of digital documents in some countries of the European Union are given.