Browsing by Author "Lozhachevska, Olena"

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    Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions
    (Vytautas Magnus University Agriculture Academy, Lithuania, 2023) Lozhachevska, Olena; Taranenko, Artem S.; Raikovska, Inna; Pleskach, Oleksandr; Kupchyshynа, Olga; Shatskaya, Zorina; Puzyryova, Polina
    ENG: The purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is noted that the solution to the problem of assessing the financial strategy of marketing and communication design management in a smart economy is important in shaping a new type of national economy based on technology, new knowledge and innovation. It is noted that the chosen topic of our study has hardly been analysed in the works of domestic and foreign scientists. In view of the above, we propose a methodology for assessing the financial strategy of marketing and communication design management in a smart economy. On the basis of multifactor linear regression, the study of the influence of smart economy factors on the level of profitability of enterprises as a resultant indicator of financial strategic management for the past ten years has been conducted. Using the tools of different types of mathematical-statistical modelling, the forecasting of the level of financial management efficiency for 2024-2026 has been calculated.
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    Technological Management of Innovations in Logistics
    (Vytautas Magnus University Agriculture Academy, Kaunas, Lithuania, 2023) Lozhachevska, Olena; Bashmakov, Maksym S.; Petchenko, Maryna; Orlova-Kurilova, Olga; Bereza, Ivan V.; Krasnoshtan, Olexander; Miroshnichenko, Oleksii
    ENG: The article considers the problems of development and assessment of technological management of innovations in logistics. It is determined that the system of indicators that are used for this assessment remains a controversial point in the assessment of technological management of innovations in logistics. An open question is also the selection of factors that can influence the effectiveness of technological management of innovations in logistics. On this basis, a methodology for assessing technological management of innovation in logistics is proposed. The methodology is developed using adaptive methods, the parameters of which change depending on changes in the real values of the indicator in a retrospective period, Brown's models and the method of the main modified component. This methodology will allow stakeholders to optimize logistics activities, plan the costs of such activities and diversify risks from such activities. A downward trend of innovations in logistics and their financing has been identified, which requires the formation of state support measures. The purpose of the article is to develop a methodology for evaluating the effectiveness of technological innovation management in logistics.