Browsing by Author "Yashkina, Victoriia"

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    Multidiscursivity of Cyberbullying as the Epiphenomenon of Social Media Communication in a Screen Society
    (Chiang Mai University, Thailand, 2023) Bezrukov, Andrii V.; Yashkina, Victoriia; Polishko, Nataliia; Budilova, Oleksandra
    ENG: Communication modes have significantly changed in recent years. Digitalisation and cybernation of social, scientific and cultural life have caused the emergence of new forms and means of communication. That induces shaping some specific behavioural profiles and manifesting negative traits on the web that sociocultural shifts drive. Cyberbullying has become a highly unwelcome epiphenomenon in social media communication. The inevitable transformation of rapidly changing worldview paradigms, cultural sets and stereotypes actualise the processes determining it. Language reflects those processes and objectifies the modes of communication in cyberspace. They require new research strategies within an interdisciplinary approach. Nonverbal forms of cyberbullying are also fairly common; they combine with language structures to form syncretic patterns. The article discusses the theoretical bases of circulation of those patterns in the multimodal aspect as that approach moves beyond merely language analysis and reveals the polymorphism and multidiscursivity of online communication. Depending on the type of cyberbullying, using various verbal and nonverbal techniques may be of interest in controlling a cyberbully. Clarifying the strategies for representing cyberbullying contributes to a greater understanding of one of the most crucial aspects of social media communication.
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    Women about Women: Genderlect Manifestations Through Positive and Negative Self-Stereotypes in Contemporary Fiction
    (University of Latvia, 2023) Bohovyk, Oksana A.; Bezrukov, Andrii V.; Yashkina, Victoriia
    ENG: The article re-actualises genderlect as one of the key points of malefemale differentiation and a relevant object in the humanities, not merely from the perspective of gender studies but linguistic and literary ones. Selfstereotypes in the speech of one or another gender may be considered the result of the complex interaction of collective identity and the subconscious. The excerpts from the selected novels by Salman Rushdie, Jennifer Crusie, Lisa Kleypas, Aleksandar Hemon, Zadie Smith and Candace Bushnell have provided a wide range of patterns of expressing self-stereotypes in the dimension of ‘women about women’. To emphasise the multicultural nature of genderlect self-stereotypes, writers of different ethnic affiliations are represented. The article also classifies the criteria of self-stereotype polarisation in characters’ speech to explicate the strategies of women’s verbal behaviour. These criteria include marital status, maternal experience, professional activity, ageism and harassment. The impact of gender on verbal behaviour, observed in real life and adapted to fiction through literary representation, is manifested in communication stereotypes. This serves to illuminate the most representative speech self-stereotypes, which make certain images or ideas easier to interpret. The application of an interdisciplinary approach with a set of appropriate methods to theorising and practising genderlect reveals its role as a significant tool for reconstructing a linguistic worldview and contextualises both positive and negative self-stereotypes for the expressive evaluation of speech in fictional discourse.