Browsing by Author "Zadoya, Vyacheslav O."

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Features of Structural Transformation of Railway Transport Based on the Principles of Marketing Management
    (North University Centre of Baia Mare, Romania, 2022) Charkina, Tetiana Yu.; Zadoya, Vyacheslav O.
    ENG: It is established that despite the critical importance of railway transport for the national economy and society, in recent years the railway company has been in a state of deep crisis. It is revealed that the gradual aging and extremely unsatisfactory technical condition of the railway infrastructure and rolling stock level the ability of the railway company to carry out high-quality and safe railway transportation, lead to a gradual loss of customers and the share of railway transport in the market of transport and logistics services, destabilizing the company’s work and reducing the opportunities for its financial and economic recovery and innovative and technical revival. It is proved that in order to ensure innovative growth and competitiveness of railway transport in the market of transport and logistics services, it is necessary to activate the processes of its structural transformation by applying modern effective tools for implementing innovative changes at the enterprise. The processes of reforming the railway industry are investigated and the planned reformation changes and deadlines for their implementation do not correspond to the actual pace of implementation of structural transformations in railway transport. The expediency of structural transformation of railway transport based on the principles of marketing management as a proactive enterprise management style is proved, which ensures the formation and expansion of dynamic competitive advantages, taking into account internal and external changes in the operating environment by managing communications with potential market participants to create a competitive advantage, in particular personnel, partners and consumers. The key aspects of the structural transformation of railway transport based on the principles of marketing management are revealed. It is indicated that the formation of a marketing management system for railway transport should be carried out in several stages: the first stage is to analyze, evaluate and monitor the marketing environment; the second stage is to develop a marketing management system; the third stage is to ensure monitoring and adjustment of the marketing management system.
  • Thumbnail Image
    Item
    The Strategy of End-to-End Partnership as a Basis for the Development of Transport and Logistics Business of Railway Transport Enterprises
    (Printing House “Technologija”, Kaunas, Lithuania, 2024) Charkina, Tetiana Yu.; Zadoya, Vyacheslav O.
    ENG: The article examines the processes of building end-to-end partnerships in the transport and logistics sector, including the railway industry. The key conditions for successful cooperation of the subjects of the transport and logistics sector have been determined. A strategy of end-to-end partnership of railway transport has been developed, which takes into account the impact of global transformations in the transport and logistics sphere and defines directions, tasks and tools for building sustainable partnerships between railway transport enterprises and other participants in the transport and logistics market with the aim of comprehensive service and generation of environmentally friendly and digital transport solutions It was noted that the implementation of this strategy will contribute to the development of the transport and logistics business in railway transport based on the transition from exclusively technological transformation to the integration of business processes and technological solutions, the greening of the transport and logistics process and the improvement of traditional service components.