Formation of Investment Attractiveness of Intellectual Capital of Engineering Companies in the Context of Improvement of Innovation Activities Management

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dc.contributor.authorBushuiev, M.en
dc.contributor.authorFonarova, Tetiana A.en
dc.contributor.authorPetrenko, Vitalii O.en
dc.date.accessioned2025-03-05T08:59:12Z
dc.date.available2025-03-05T08:59:12Z
dc.date.issued2024
dc.descriptionM. Bushuiev: ORCID 0009-0005-4966-4005; T. Fonarova: ORCID 0000-0001-7726-6999; V. Petrenko: ORCID 0000-0001-5017-1674en
dc.description.abstractENG: The study examines the formation of investment attractiveness of intellectual capital of engineering companies in the context of improving their innovative activities. Market conditions and problems of the engineering services segment are studied, the need for domestic engineering enterprises to comply with the international regulatory framework is emphasized. The need to build modern marketing information systems as an element of increasing the intellectual capital of the company and the marketing activity of engineering companies in increasing the commercial potential of innovative technologies is substantiated. It is proposed to use modern technologies for managing innovation activities, such as design thinking, organizational laws adapted to the specifics of engineering using the capabilities of project management, and the latest methods of personnel training. The directions of forming the intellectual capital of engineering companies are studied. Directions for investing in the intellectual capital of an enterprise providing engineering services are developed. The organizational capital of engineering companies, conditions and factors for its increase are studied.en
dc.description.abstractENG: The study examines the formation of investment attractiveness of intellectual capital of engineering companies in the context of improving their innovative activities. Market conditions and problems of the engineering services segment are studied, the need for domestic engineering enterprises to comply with the international regulatory framework is emphasized. The need to build modern marketing information systems as an element of increasing the intellectual capital of the company and the marketing activity of engineering companies in increasing the commercial potential of innovative technologies is substantiated. It is proposed to use modern technologies for managing innovation activities, such as design thinking, organizational laws adapted to the specifics of engineering using the capabilities of project management, and the latest methods of personnel training. The directions of forming the intellectual capital of engineering companies are studied. Directions for investing in the intellectual capital of an enterprise providing engineering services are developed. The organizational capital of engineering companies, conditions and factors for its increase are studied.en
dc.identifier.citationBushuiev M., Fonarova T., Petrenko V. Formation of Investment Attractiveness of Intellectual Capital of Engineering Companies in the Context of Improvement of Innovation Activities Management. Decision Support Systems in Project and Program Management : coll. monograph / edited by I. Linde. Riga : ISMA, 2024. P. 23–40.DOI: https://doi.org/10.30837/MMP.2024.023.en
dc.identifier.doihttps://doi.org/10.30837/MMP.2024.023en
dc.identifier.isbn978-9984-891-33-0
dc.identifier.urihttps://publish.nure.ua/catalog/chapter/579/2488en
dc.identifier.urihttps://crust.ust.edu.ua/handle/123456789/19720en
dc.language.isoen
dc.publisherEuropean University Press, ISMA University of Applied Sciences, Riga, Latviaen
dc.subjectinvestment attractivenessen
dc.subjectinnovative activitiesen
dc.subjectintellectual capitalen
dc.subjectengineering servicesen
dc.subjectengineering companiesen
dc.subjectінвестиційна привабливістьuk_UA
dc.subjectінноваційна діяльністьuk_UA
dc.subjectінтелектуальний капіталuk_UA
dc.subjectінжинірингові послугиuk_UA
dc.subjectінжинірингові компаніїuk_UA
dc.subjectКІВтаУПuk_UA
dc.subject.classificationSOCIAL SCIENCES::Business and economicsen
dc.titleFormation of Investment Attractiveness of Intellectual Capital of Engineering Companies in the Context of Improvement of Innovation Activities Managementen
dc.title.alternativeФормування інвестиційної привабливості інтелектуального капіталу інжинірингових компаній у контексті удосконалення управління інноваційною діяльністюuk_UA
dc.typeBook chapteren
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