Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions

Simple item page
dc.contributor.authorLozhachevska, Olenaen
dc.contributor.authorTaranenko, Artem S.en
dc.contributor.authorRaikovska, Innaen
dc.contributor.authorPleskach, Oleksandren
dc.contributor.authorKupchyshynа, Olgaen
dc.contributor.authorShatskaya, Zorinaen
dc.contributor.authorPuzyryova, Polinaen
dc.date.accessioned2024-04-22T17:48:21Z
dc.date.available2024-04-22T17:48:21Z
dc.date.issued2023
dc.descriptionA. Taranenko: ORCID 0000-0003-3857-4328en
dc.description.abstractENG: The purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is noted that the solution to the problem of assessing the financial strategy of marketing and communication design management in a smart economy is important in shaping a new type of national economy based on technology, new knowledge and innovation. It is noted that the chosen topic of our study has hardly been analysed in the works of domestic and foreign scientists. In view of the above, we propose a methodology for assessing the financial strategy of marketing and communication design management in a smart economy. On the basis of multifactor linear regression, the study of the influence of smart economy factors on the level of profitability of enterprises as a resultant indicator of financial strategic management for the past ten years has been conducted. Using the tools of different types of mathematical-statistical modelling, the forecasting of the level of financial management efficiency for 2024-2026 has been calculated.en
dc.description.sponsorshipNational Transport University, Kyiv, Ukraine; Kyiv Cooperative Institute of Business and Law, Kyiv, Ukraine; Poltava State Agrarian University, Poltava, Ukraine; Petro Mohyla Black Sea National University, Mykolayiv, Ukraine; Kyiv National University of Technologies and Design, Kyiv, Ukraineen
dc.identifierDOI: 10.15544/mts.2023.32en
dc.identifier.citationLozhachevska O., Taranenko A. S., Raikovska I., Pleskach O., Kupchyshynа O., Shatskaya Z., Puzyryova P. Financial Strategy of Management for Marketing AND Communication Design in Smart Economy Conditions. Management Theory and Studies For Rural Business and Infrastructure Development. 2023. Vol. 45, Iss. 4. P. 314–333. DOI: 10.15544/mts.2023.32.en
dc.identifier.issn2345-0355 (Online)
dc.identifier.urihttps://crust.ust.edu.ua/handle/123456789/18487
dc.identifier.urihttps://ejournals.vdu.lt/index.php/mtsrbid/issue/view/237
dc.identifier.urihttps://ejournals.vdu.lt/index.php/mtsrbid/article/view/4836
dc.language.isoen
dc.publisherVytautas Magnus University Agriculture Academy, Lithuaniaen
dc.subjectfinanceen
dc.subjectmanagementen
dc.subjectmarketingen
dc.subjectsmart economyen
dc.subjectprofitabilityen
dc.subjectinvestmenten
dc.subjectentrepreneurshipen
dc.subjectforecastingen
dc.subjectКФОП (ДІІТ)uk_UA
dc.subject.classificationSOCIAL SCIENCESen
dc.subject.classificationSOCIAL SCIENCES::Business and economicsen
dc.titleFinancial Strategy of Management for Marketing and Communication Design in Smart Economy Conditionsen
dc.typeArticleen
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Lozhachevska_Taranenko.pdf
Size:
440.39 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Статті КФОП (ДІІТ)