Статті КІВтаУП (ДМетІ)
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Browsing Статті КІВтаУП (ДМетІ) by Author "Hordieieva, Inna O."
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Item Adaptive Management Strategies for Decision-Making in Business in the Context of Armed Conflict(Elite Scientific Forum, Pakistan, 2024) Varakin, Dmytro; Osipenko, Denys; Ishchenko, Vasyl; Hlevatska, Nataliia; Hordieieva, Inna O.ENG: Studying adaptive management strategies for businesses is crucial in modern geopolitical realities and the increasing prevalence of conflicts. Armed conflicts present challenges such as instability, security risks, supply chain disruptions, and demand shifts. These lead to uncertainty, necessitating flexibility, rapid response, and adaptation to new conditions. This research aims to develop adaptive strategies for the effective functioning and resilience of businesses in conditions of armed conflict. Research methods include reviewing scientific publications, monographic, graphical, analytical, synthesis and analysis, observation, abstraction, and generalisation. A literature review of publications by scholars from various countries on the research problem has been conducted. An analysis of the business environment in the context of military conflict, using Ukraine as a case study based on personal observations, conversations with entrepreneurs, and the processing of statistical materials, has been carried out. Comparing the Economic Sentiment Indicator before and during the war periods made it possible to identify pessimistic attitudes in business across specific sectors. The regulatory and legal acts adopted by the Ukrainian government to regulate and stimulate business activity have been characterised. Key challenges and risks affecting Ukrainian businesses in the context of military conflict have been identified. Ukraine’s main measures for restoring exports during the war have been outlined. Adaptive risk management strategies in Ukrainian businesses under military conflict conditions have been developed, with specific measures identified, along with their primary objectives.Item The Empirical Study of the Correlation between the Dominant Strategy of “Inflexible Hippos” and the Organizational Life Cycle(Alfred Nobel University, Dnipro, 2024) Hordieieva, Inna O.; Nezghoda, OlgaENG: The development of companies is characterised by the adoption of certain stages of business development, the availability of resources and outcomes. This developmental process is inherently cyclical, requiring companies to remain flexible and adaptive continuously. Each phase of the life cycle is characterised by unique challenges, perspectives and inherent features that require strategic modifications to maintain and enhance competitiveness. A holistic interpretation that integrates both life cycle phases and strategic approaches is necessary for a thorough understanding of a company’s success and market performance. The purpose of this paper is to explore the correlation between the dominant strategy employed by industry leaders, known as “inflexible hippos,” and the various stages of the organizational life cycle. The research objects are the dominant strategy “inflexible hippos” and the ten phases of the organizational life cycle: Courtship, Infant, Go-go, Adolescence, Prime, Maturity, Aristocracy, Early bureaucracy, Bureaucracy, and Death. The subject of the research is to verify the existence of a connection and its type between the research objects. The objective of the study is to ascertain the existence and nature of the connection between these research objects. The research methodology employed morphological, analytical, statistical assessment, and comparative analysis techniques. By comparing morphological statements formulated with expert input, evidence was found regarding the existence and significance of the correlation strength. The study revealed that the correlation between competitive strategy and the phases of the company’s life cycle is strongest in the “Maturity” and “Aristocracy” phases, which dictate the sequence of organizational development. The tightest connection with direct independent mutual influence is observed in the “Go-Go”, “Adolescence”, “Prime”, “Reconstruction”, and “Bureaucracy” phases. The context dependence of this correlation characterizes ongoing change processes: the company retains old features of organizational development while simultaneously acquiring new ones. Evaluating the timeliness and efficiency of managerial decision-making based on the alignment of competitive strategy with the company’s life cycle, influenced by both external and internal factors, is a critical stage in the company’s development process. This study can help companies to develop more effective competitive strategies that respond to their current needs. This can lead to improving companies’ competitiveness, selecting appropriate and effective project actions and their success in the market.Item Problems and Way of Improving Project-Oriented Learning in Ukraine(Odessa National Polytechnic University, 2023) Molokanova, Valentina M.; Hordieieva, Inna O.ENG: Project-based learning is a student-centered learning process that provides opportunities to explore and combine theory and practice. This study aims to examine student responses after their participation in project-based learning and identify the skills that students have improved after completing the project-based learning process, using its 4 stages. An experimental verification of the possibilities of applying project-based learning project-based learning for students to acquire project competencies through the development and implementation of their own projects was conducted. A total of 70 students who studied at the faculties of management under the educational program "Project Management" participated in the study. The results showed a positive reaction of students to their experience of participating in project-based learning, which combines elements of theory and practice. In addition, the results of this study showed that project-oriented learning has a positive impact on the development of behavioral competencies of students and their further professional orientation. Students responded that thanks to project-based learning they have improved their thinking skills, problem-solving skills, gained a sense of self-realization, as well as teamwork skills. The work has further developed the iterative learning method by applying it to assess professional competencies in project management in different ways of learning: on personal experience, the experience of other lecturers and students, or combined learning in the first and second way. The proposed mathematical method for calculating the time for students to acquire project management competencies allows you to calculate whether a graduate, if included in a group, will have time to master the reference set of professional competencies, as those that are laid down in the educational program. The scientific novelty of the study lies in the application of project-based learning for students to acquire project competencies. The results of the study are confirmed during the experimental verification of the impact of project-based learning on students during the development and implementation of their own projects. The practical value of the study lies in helping educators to improve the quality of education. The study showed that project-based learning is an effective method for students to acquire project competencies. The article may be of interest to educational workers, scientists, and practitioners in project management.Item Project Management in Complex Technical Infrastructure Projects: Challenges and Strategies(Magnanimitas, Hradec Králové, The Czech Republic, 2024) Hordieieva, Inna O.; Omelyanenko, Vitaliy; Krysovatyy, Ihor; Oprysok, Myroslava; Kostin, IlyaENG: The paper delineates essential facets of hybrid management in the realm of infrastructure projects and programs, elucidating pivotal concepts, methodologies, and models integral to this approach. A comprehensive examination of the extant status of infrastructure project implementation at the regional level is undertaken, encompassing an inquiry into terminology, regulatory frameworks, and financial management standards specific to this domain. Noteworthy attention is devoted to global practices in program implementation at the regional level, as well as contemporary strategies for overseeing infrastructure projects and programs. The culmination of this investigation is the formulation of a refined scientific and applied framework for hybrid management at the regional level. This conceptual framework is rooted in the integration of project management knowledge systems and is delineated by its adaptation to the methodology of project program management. Within the parameters of this articulated concept, a convergent system for the utilization of project management methods and approaches in the context of efficient project program management has been devised.Item Strategic Marketing in a Dynamic Market Environment: Adaptive Approaches, Analysis of Trends and Implementation of Innovations(RCD: Centro Universitário La Salle do Rio de Janeiro, 2023) Klimova, Inna; Hordieieva, Inna O.; Sereda, Nataliia; Pashchenko, Olha; Petecki, IgnacyENG: The article is devoted to the study of strategic marketing roles within the context of dynamic markets. It examines the methods and approaches that enterprises can use to achieve competitive advantages in these circumstances. The paper highlights the importance of strategic marketing in the context of modern business and explores adaptive approaches to the development of marketing strategies. Furthermore, the authors analyze the results of three key innovation rankings, the Global Innovation Index (GII), the European Innovation Scoreboard (EIS), and The Bloomberg Innovation Index, to identify the shortcomings and prospects of Ukraine's innovative development. The paper presents the dynamics of changes in the share of creative goods, works, and services in the total volume of shipped goods. The authors identify drawbacks and prospects for innovative development based on the current state of Ukraine's economy. In addition, the article analyzes the general trends in market dynamics, the impact of technological innovations on the business environment, the spread of globalization in the modern world, and how these factors affect strategic marketing. Particular attention is paid to trend analysis and forecasting methods, as well as the importance of innovation in strategic marketing. The research provides examples of successful implementation of innovative strategies in various business sectors. The authors present the prospects for innovative development in Ukraine. These prospects offer many opportunities for further growth and competitiveness on a global scale. The statistical evaluation of the research results showed the reproducibility and reliability of the data obtained.