Інші праці КЕкІ (ДМетІ)

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Forming the Investment Attractiveness of Innovative Investment Projects on the Basis of Increasing Their Commercial Potential in the Field of Engineering Services
(European University Press, ISMA University of Applied Sciences, Riga, Latvia, 2023) Fonarova, Tetiana A.; Bushuiev, M.; Petrenko, Vitalii O.; Bushuiev, K. M.
ENG: The study deals with the formation of the investment attractiveness of innovative projects in the activities of Ukrainian enterprises with the involvement of engineering companies. The necessity of coordinating the goals of the enterprise and the motives of investors is substantiated. It is noted that the basis for cooperation and pooling of efforts can be the determination of an integral indicator of investment attractiveness – the commercial potential of an innovation-investment project. Modern approaches, the essence and components of the formation of commercial potential are considered. The role and importance of engineering companies in increasing the commercial potential of innovative and investment projects is shown on the example of the innovative technology «Simatic System Audit» of Siemens Corporation. The marketing component in increasing the commercial potential of an innovation-investment project has been studied. The role and importance of engineering companies in promoting this technology to the Ukrainian market of industrial enterprises is emphasized.