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Item Collective Amnesia in Ian McEwan’s Lessons: A (New) World Order, Historical Memory and Phantom Pains of Greatness(Faculty of Arts, University of Ostrava, 2024) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: Collective memory is actualised when a social group or a nation endeavours to reconstruct significant historical events giving them a certain interpretation. Historical exploration of the sources of a new world order and its fragility involves imperialist narratives being the causes of some geopolitical conflicts. All the great empires inevitably lose their power and status, but some former empires still feel the phantom pains of their former greatness, which may have unforeseen historical consequences. Ian McEwan’s latest novel, Lessons (2022), covers a long period of time to deliver a powerful meditation on history and humanity through one man’s life across generations and historical (un)doings. The article focuses on the literary representation of some historical contexts and attempts at resisting collective amnesia, in order to illustrate how a blatant disregard for the painful lessons of history invites the occurrence of new cruelties of imperialist ideology.Item Colliding Utopian and Dystopian Worlds: Revising Ray Bradbury’s Fahrenheit 451 and Ahmed K. Towfik’s Utopia(Librarie Du Liban Publishers, Beirut, Lebanon, 2022) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: The article discusses two symptomatic texts that are imbricated within the utopian/dystopian ambience: Fahrenheit 451 by Ray Bradbury and Utopia by Ahmed Khaled Towfik. The style and structure of the selected novels are revealed at the level of the chronotope and aimed at clarifying the correlation of genre-forming components within the triad of a ‘person – civilisation – society’. This paper tests a hypothesis that the discursive representation of these components in a narrative structure is realised through colliding utopian and dystopian worlds. Problematising this idea in fiction reveals how the tension between the diametrically opposed worlds promotes critical scrutiny of both to draw attention to the most pressing social problems facing humanity: the role of ordinary people in society, impact of mass media on public opinion, dissolution of morals, social disparity, drug addiction, etc. The study primarily follows a phenomenological-hermeneutic approach to exploring the theoretical and practical aspects of utopian/dystopian worldviews in the literary dimension. The dichotomy of utopia/dystopia manifests in the novels through the overt conflict of different patterns of life, mentalities, and cultures. Analysing the ways of a literary embodiment of this conflict in Bradbury’s and Towfik’s books explicates how creating a new reality from utopian/dystopian perspectives alters consciousness and promotes a completely different paradigm of existence.Item Creating Communicative Space and Textual Reality via Emotiogenic Means in Fictional Discourse(Aesthetics Media Services, 2021) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: The article focuses on the strategies of reconstructing communicative space between the author and reader as well as forecasting the emotional impact on the reader through transforming textual reality. The emotiogenic characteristics of fictional discourse provide the emotional perception of literary texts since emotions are central to the experience of literary narrative fiction. Such a perception is made possible by the identification, comprehension, and interpretation of the emotionally significant textual components of different types. The authors of the article have classified them as the following: graphical and visual, punctuation, and semantic-stylistic ones. These means, found in the postmodern novels by Salman Rushdie, Tahereh Mafi, Marina Lewycka, Kazuo Ishiguro, Alexandar Hemon, and Stephen King, have been analysed to explicate the character of the phenomenon of emotiogenic fictional narratives. The emotiogenic means in the selected novels are exploited by the writers of different ethnic affiliations that can be resulted from their multicultural experience. The superimposition of some means is explained by their semantic relationship. The article tests a hypothesis that the cognitive architecture of the emotiogenic means is determined by an emotional situation reflected in a literary text that appears to be a special code through which readers interpret their emotional and evaluative meanings. The indicators of the text’s emotionality occur to be signs of the textual representation of emotional knowledge. This study contributes to the investigation of the emotiogenic means of creating communicative space which are considered those discursive expressive elements that affect the perception of textual reality.Item Emotion Concepts for Representing the Vicissitudes of Fate in Markus Zusak’s Bridge of Clay(Київський університет імені Бориса Грінченка, Київ, 2022) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: The problem of studying emotionally expressive information contained in a text is of considerable interest since it interprets reality, expressing value or emotionally significant attitudes toward this reality. The analysis of the emotivity and expressiveness of a literary text focuses primarily on its research from the cognitive (separation of emotiogenic knowledge) and semantic (determining the features of its use to indicate the author’s purposes) perspectives. A literary text is considered as a dual dimension: on the one hand, it is related to emotions, and on the other hand, it is specified by them. The aim of the article is to identify and examine the emotional concepts represented in Markus Zusak’s Bridge of Clay for portraying the vicissitudes of fate. The breathtaking story revolves around the Dunbar family of ‘ramshackle tragedy’ and brims with pathos. To analyse the emotion concepts, the following methods have been employed: the methods of interpretation and systematisation; contextual, stylistic, and distributive analysis as also a method of emotional valence, and the hypothetico-deductive method. The results of the study show that emotion concepts in Zusak’s Bridge of Clay are realised at the following levels: phonetics, morphology, and semantics, which shows the universality of functioning emotion concepts in fictional discourse. The emotion concept appears as a single entity that consists of attributes of emotivity, which are anthropocentric and character-creating. The lexical units, chosen by Zusak, convey the author’s intentions, explicitly or implicitly indicating the emotional nature of the text. Since characters belong to the category of essential universals of a literary text, the emotional meanings included in its structure have a special informative significance. The character’s emotions are represented as the special psychological reality, and the set of emotions in the text appears as a kind of dynamic plurality that changes as the story develops.Item Fighting Windmills: Quixotism and Old/New Issues Facing Humankind(National University of Colombia (Bogotá Campus), 2024) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: The most recent reimagining of Miguel de Cervantes’s Don Quixote (1605) —Salman Rushdie’s Quichotte (2019)— represents the volatile identities in American society under the conditions of blurring a line between fact and fiction. Exploring quixotism as the conflict of idealism vs realism elucidates the idea of humans who fight with the windmills in their heads. Against the background of this conflict, topical concerns are vividly highlighted to remain constant throughout the centuries, considering specific historical and sociocultural circumstances. The impact of this binary opposition on the worldview of the people of that time and the modern ones, created by Cervantes and Rushdie correspondingly, is a primary focus of the article. Both novels share a symbolic reflection of the world through the distinct aesthetics of a work of fiction that moves them beyond metafictional narration. A comparative study of the diachronically different stories emphasises a similarity of the strong questions raised about the societies whose ideals quixotes reflect.Item Historical Narratives, Fictional Biographies, and Biblical Allusions in Aleksandar Hemon’s The Lazarus Project as a New Literary Hybrid(Wuhan Guoyang Union Culture & Education Company, 2021) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: The article proposes a new perception of The Lazarus Project (2008) by Aleksandar Hemon. Literary transformation of the past events in light of historical experience, their reinterpretation, and adoption appear within the novel in the forms of history representation and memory production. The author's position in the book is actualised through its structure with alternating chapters and realised in two conflicting identities: a historian who just records events, and a creator who builds up the conditioned reality of the characters' world. The analysis of the novel's structure displays the hybridity of narrative strategies in historical, fictional, and biblical dimensions. Including photography in literary hybridisation highlights a means through which the forms of the representation of the author's worldview get separated from existing practices and recombine with new ones. The conjunction of biography, photography, space and time frames in The Lazarus Project refers to a specific type of narration that underlines its transnational character. The article also deconstructs the examples of biblical allusions and as direct so indirect references to the Bible that can be a way of transcending historical barriers. Originality in research of Hemon's novel as a representative of migrant literature consists in revealing the influence of transcultural narratives of contemporary postcolonial fiction on the migrant identity. The application of an interdisciplinary approach intends to demonstrate the diversity of narratives in the book as an original piece of postmodern metafiction.Item An Invisible Terror Outside: the Anxiety of Uncertainty, Panic and Isolation in Rumaan Alam’s «Leave the World Behind»(Institut za jezik i književnost, Filološki fakultet, Nikšić, 2024) Bezrukov, Andrii V.; Bohovyk, Oksana A.; Budilova, OleksandraENG: Today humanity is going through a period of great upheavals and rapid changes in every sphere of life, including the environment, that inevitably lead to general destabilisation and disruptions. In the latest novel by Rumaan Alam, apocalyptic Leave the World Behind (2020), a crisis appears to reshape our closest bonds and forge new ones. This story of an invisible terror deals with cataclysmic but mysterious events that shut down the communication networks we over-rely on, and sees an almost overwhelming sense of uncertainty, panic and increasing anxiety. Isolated in the remote holiday house with the Vermont stone kitchen tops and night-lit swimming pool, a couple of New Yorkers and their teenage children are looking forward to taking a rest from the routines of city life when catastrophe strikes. In addition to the major theme of the threat of human extinction, Leave the World Behind explores the relationship between class and race and the complexities of parenthood and solitude during an unspecified disaster. Those issues are included in the context of the global problem of anthropogenic impacts on the environment. At the same time, Alam demonstrates how habituation to the ongoing crises in the modern world, including social-ecological transformations, affects the understanding of a severe situation people are facing and ways to prevent it: they have increasing tolerance for the absurd. The suspenseful, provocative and prescient book, Leave the World Behind, captures the generalised panic of 2020, the year of a global outbreak of coronavirus. As a kind of end-of-the-world fiction, the novel is full of moments of exquisite recognition and reappraising of our attitudes the article discusses.Item Lexical Repetition as a Textual Element and Means of Expression in a Work of Fiction (Rumaan Alamʼs Leave the World Behind)(Уманський державний педагогічний університет імені Павла Тичини, Україна, 2023) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: The re-actualisation of the stylistic device of repetition as an element of textuality and means of expression in a work of fiction, which is manifested in its power to impact readers, their linguistic consciousness, emotional evaluation and culture of perception in a specific manner, meets the research purpose. The article focuses primarily on lexical repetition which is a means of rhythmising words, phrases, sentences, paragraphs, etc. Rumaan Alamʼs most recent novel Leave the World Behind (2020) which has been selected for analysis is full of repetitions to give expression to the text. This is explicated through the stylistic functions of repetition which actively participate in creating literary images and semantic compatibility, ensuring narrative integrity and lexical coherence. The research methodology is primarily based on a combination of the methods of hermeneutic, linguistic and stylistic, and semantic analysis. In the article, lexical repetition is proposed to be a structural means of representation and embodiment of the concept of intensification and actualisation. Since the compositional organisation of the novel is found to be linked to its semantic structure, repetition as a textual element accentuates certain paragraph features across the book, making them semantically consistent, thus forming the semantic structure of the novel. Lexical repetition serves as a crucial element of an author’s writing style contributing to the representation of authorial intent.Item Multidiscursivity of Cyberbullying as the Epiphenomenon of Social Media Communication in a Screen Society(Chiang Mai University, Thailand, 2023) Bezrukov, Andrii V.; Yashkina, Victoriia; Polishko, Nataliia; Budilova, OleksandraENG: Communication modes have significantly changed in recent years. Digitalisation and cybernation of social, scientific and cultural life have caused the emergence of new forms and means of communication. That induces shaping some specific behavioural profiles and manifesting negative traits on the web that sociocultural shifts drive. Cyberbullying has become a highly unwelcome epiphenomenon in social media communication. The inevitable transformation of rapidly changing worldview paradigms, cultural sets and stereotypes actualise the processes determining it. Language reflects those processes and objectifies the modes of communication in cyberspace. They require new research strategies within an interdisciplinary approach. Nonverbal forms of cyberbullying are also fairly common; they combine with language structures to form syncretic patterns. The article discusses the theoretical bases of circulation of those patterns in the multimodal aspect as that approach moves beyond merely language analysis and reveals the polymorphism and multidiscursivity of online communication. Depending on the type of cyberbullying, using various verbal and nonverbal techniques may be of interest in controlling a cyberbully. Clarifying the strategies for representing cyberbullying contributes to a greater understanding of one of the most crucial aspects of social media communication.Item Mutation of Dystopian Identity in the Age of Posthumanism: Literary Speculations(Vilnius University, Lithuania; Jan Kochanowski University in Kielce, Poland, 2022) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: Dystopia, while deconstructing utopian ideas, generates a special type of identity as the consequence of a deviation from anthropocentric principles, crises of national and cultural worldviews, and manifestations of social shifting in a posthumanist world. The article focuses on four symptomatic dystopian texts – George Orwell’s “Nineteen Forty-Eight”, Ray Bradbury’s “Fahrenheit 451”, Ahmed K. Towfik’s “Utopia”, and Salman Rushdie’s “Quichotte” – to explicate the dichotomous nature of the opposition of identity vs society in posthumanist transformations. Those conditions are considered a cause of the mutation of dystopian identity that troubles its anthropological bases and modes of existence. To reconstruct the posthumanist context and its influence on the dystopian identities in the selected novels, this study has exploited a mixture of the following methods: intertextual, cultural, and genre ones; phenomenological approach; hermeneutic interpretation; conceptualisation, etc. The novelty of the study emanates from the very attempt to interpret the writers’ names of the AGEs represented in the books as a background of storytelling and a lens through which the posthumanist space is transformed from a dystopian perspective.Item Narrating Conspiracy Theories: A Paradoxical Ethics of Otherness, Propaganda and Mistrust(University of Milan Publisher, 2023) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: Reflecting conspiracy theories in contemporary fiction actualises conspiratorial thinking as a specific sociocultural phenomenon and narrative. Four symptomatic novels – George Orwell’s Nineteen Eighty-Four, Ray Bradbury’s Fahrenheit 451, Ahmed Khaled Towfik’s Utopia, and Stephen King’s The Institute – have been analysed from a conspiratorial perspective to illuminate the most efficient ways of shaping the human perception of reality. For this purpose, the following conspiracy elements have been delineated to be the basis of the novels’ poetics: otherness, propaganda and mistrust. They affect the authors’ strategies of storytelling in the books written in the era of the end of truth. Following an interdisciplinary approach that primarily includes the method of narrative construction and semiotic analysis, the article focuses on the conspiracy elements for plotting the selected novels and explicates the conspiracy narratives for manifesting the paradoxical ethics of truth as fiction. Conceptualising this idea in the sociocultural context confers to such a kind of literature a new ethical dimension.Item On the Verge of Moral and Spiritual Collapse: Challenges of a Post-truth World and Hyperreality in Salman Rushdie’s Quichotte(Knowledge Hub Publishing Company Limited, Hong Kong, 2022) Bezrukov, Andrii V.; Bohovyk, Oksana A.ENG: Abstract The concept of post-truth in fictional discourse explicates the ways of constructing a new reality—hyperreality. As a postmodern literary text creates a pluralistic ambience, wherein any interpretations are possible, post-truth is of great significance for producing the narratives of hyperreality in textual space. Salman Rushdie’s most recent novel, Quichotte (2019), is a postmodern reimagining of Don Quixote written by Miguel de Cervantes to satire the culture of that time. In Quichotte, Rushdie shows a post-truth world on the verge of moral and spiritual collapse to draw attention to the challenges facing contemporary society. The writer cunningly presents the pandemonium of life and volatile identities under the conditions of blurring a line between fact and fiction. In the Age of Anything-Can-Happen, post-truth appears to be a distinguishing feature of creating meanings and writing vanishing reality. Such structural and conceptual characteristics of the novel as inter/hypertextuality, metafictional narration, and the elements of magic realism have been analysed to illustrate how they transform hyperreality in the book. The article primarily focuses on the literary forms of representing the narratives of post-truth and hyperreal identities in Rushdie’s novel through a reinterpretation of the most topical concerns of contemporary issues.Item Representation of Gender-Specific Vocabulary through Sociocultural Transformations of Linguistic Identity(Pavlo Tychyna Uman State Pedagogical University, 2022) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: The article reconsiders the sociolinguistic basis of gender-specific vocabulary representation within the context of linguistic identity’s sociocultural transformations. The comprehension of language interaction is postulated as an indispensable precondition for understanding linguistic identity to affect their sociocultural development. It is also connected with the influence of sociocultural transformations on the features of cognitive processes. The study primarily follows selection, descriptive, and synthesis methods. The strategies of gender-specific vocabulary usage as a rate of male and female’s differentiation are essential in the study of linguistic identity. It is important in the sense that the gender category determines the psychological and social development of individuals, especially their verbal behaviour. Gender-specific vocabulary circulation in the context of the evolution of linguistic identity is the result of such sociocultural processes as a focus on gender-sensitive communication patterns, avoidance of language gender imbalance, and social dynamics. Gender-specific vocabulary may serve as a modifier of an individual’s verbal behaviour and speech internalisation processes. Such kinds of lexis may act as tools for constructing the linguistic view of the world and defining the language ontologisation options. In the context of the last years’ social and cultural changes, the development of linguistic identity explicates the idea of verbal behaviour and sociocultural processes’ interdependence. Linguistic identity has been revealed as a representative of identity in general to reflect social and cultural levels of existence which are shown through the language.Item Social and Political Agendas of American Society in the New Millennium (Salman Rushdie’s Quichotte)(Київський університет імені Бориса Грінченка, 2023) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: The subject of the research is the artistic interpretation of social and political problems in Salman Rushdie’s novel Quichotte (2019). This work is a postmodern reinterpretation of Cervantes’s story about the ingenious gentleman of La Mancha, which tackles a number of pressing issues, faced by American society at the beginning of the twenty-first century, from opioid addiction and migration to the environmental crisis and cyber-spies. The purpose of the article is to identify and describe those social and political triggers that, on the one hand, define today’s agenda of the American post-truth society, and on the other hand, appear to be kind of tags of the relevance and priority of the issues raised. Explication of the strategies of literary representation of such problems in the work of fiction reveals their relationship with the author’s worldview. The application of the methods of hermeneutic, intertextual, cultural, semantic, and linguistic-stylistic analyses enables us to study the author’s intentions in the literary space with an emphasis on the most topical concerns of contemporary issues. The literary forms representing the post-truth narratives in Rushdie’s novel are designed to expose the most troublesome issues in the Age of Anything-Can-Happen. The article examines the interpretation of such problems as the influence of mass media products, racism, and gender inequality, as well as some issues of language, ageism, and psychological pressure on children. The results of the study. The concept of post-truth, which penetrates fiction from public discourse to become a key means of explaining the author’s intentions and creating narratives of hyperreality, in Quichotte, appears as the prism through which all events, phenomena, and meanings are interpreted. Having become the main form of artistic vision, hyperreality appears in postmodern fiction to transform the contemporary literary landscape. This post-truth environment helps Rushdie see and analyse in detail the most crucial problems of American, or, in general, world society. They are manifested at all levels and in the actions of the characters, and the situations that happen to them, as well as in the author’s comments.Item Symbols of a Perfect Chaos in Markus Zusak’s Bridge of Clay: Through Traumatic Past to Better Future(Istanbul University Press, 2022) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: In literary texts, the representation of symbols as one of the most prevalent and essential components of the cultural continuum is not always explicit and therefore needs the development of approaches to the identification of implicit symbolic narratives in fictional discourse. One of the most representative contemporary novels in terms of ‘symbolicalness’ is considered the epic novel Bridge of Clay (2018) by Markus Zusak. This breath-taking story revolves around the ‘ramshackle tragedy’ of the Dunbar family and brims with energy and pathos. The tale of an existential riddle is told inside out and back to front, rendering confusion to the readers and encouraging them to decipher various symbols. That is why this article focuses on literal and metaphorical symbols to trace their meaning-making capabilities in creating a perfect chaos in the book. The novelty of the study lies in the explication of the symbol as a hermeneutic intratextual mechanism of meaning-making and identifying its artistic potential, as well as interpreting the symbol as a way of comprehending the semantic sphere of the text. Furthermore, Bridge of Clay is a profoundly heartfelt story of brotherhood that offers an alternative model of masculinity. It is Clay, the most determined of the Dunbar sons, who builds the bridge to transcend humanness. It is the bridge, the central symbol of the novel, which appears to be a link between the past and the future.Item Transcendent Imagination in Salman Rushdie’s Victory City: A confrontation of Myth, Religion, History and Tradition(Universitatea de Vest din Timisoara, 2024) Bohovyk, Oksana A.; Bezrukov, Andrii V.ENG: The article focuses on Victory City (2023), the latest novel by Salman Rushdie, to discuss how transcendent reality is experienced and conceived in human life. The book explores the epistemological problems of religious tradition fictionalising the history of the Indian Vijayanagara Empire and proposing thus a new mythology. In his novel, framed as a fictional translation of an epic from Sanskrit, Rushdie confronts the real world through transcendent imagination to appeal to harmonious ideals and reconcile them with imperfect humanity. The author’s vision of that confrontation is interwoven with a biting critique of our world.Item Transformation and Interpretation of Gender Concepts in Metaphysical Dimension: from Contemplative Worldview to Transpersonal Experience(2020) Bezrukov, Andrii V.ENG: Purpose of the study: Verbalization of concepts in the artistic dimension is of great significance in the study of the metaphysical view of the world. This study is undertaken to identify and describe the principal ways of transformation and interpretation of verbalized concepts with gender features, in particular the concept of WOMAN, in the poetic discourse of the Metaphysicals. Methodology: It is based on the combination of research strategies of an interdisciplinary approach with the methods of interpretive, linguistic-stylistic, hermeneutic, and imagological analysis. Adopting the methods of interpretive analysis of literary writings in the gender dimension allows us to greatly broaden the applicable scope of them. Main findings: Gender concepts analysis based on the seventeenth-century English metaphysical poetry can be of great importance since the functioning and transformation of the sphere of concepts are complicated by metaphorical, symbolic, and linguistic ambivalence – an essential element of artistic practices of the Metaphysicals. Verbalization of the concepts of MAN and WOMAN actualise a particular way of transforming and conveying the basic features of the conceptual system of gender through the lens of dialectical thinking. Application of the study: The analysis of gender concepts in poetry appears to be an embranchment of relevant and influential gender studies contributing to such fields of humanities as literary studies, linguistics, and philosophy, cultural and religious studies. This emphasizes an interdisciplinary/multidisciplinary approach. Novelty/Originality: The means of interpretive analysis help achieve objectification of the gender sphere of concepts in the metaphysical dimension that becomes a crucial means of representation of the linguistic worldview. Since the verbalization of gender concepts and gender considerations in the poetry of the Metaphysicals, and especially in John Donne's, is not always explicit, the study of them at the imagery level allows revealing even implicit concepts, in particular gender ones, arising from mental activity, spiritual life, and transpersonal experience. In metaphysical poetry, the word is considered a means of contemplating reality and transcending beyond it.Item Women about Women: Genderlect Manifestations Through Positive and Negative Self-Stereotypes in Contemporary Fiction(University of Latvia, 2023) Bohovyk, Oksana A.; Bezrukov, Andrii V.; Yashkina, VictoriiaENG: The article re-actualises genderlect as one of the key points of malefemale differentiation and a relevant object in the humanities, not merely from the perspective of gender studies but linguistic and literary ones. Selfstereotypes in the speech of one or another gender may be considered the result of the complex interaction of collective identity and the subconscious. The excerpts from the selected novels by Salman Rushdie, Jennifer Crusie, Lisa Kleypas, Aleksandar Hemon, Zadie Smith and Candace Bushnell have provided a wide range of patterns of expressing self-stereotypes in the dimension of ‘women about women’. To emphasise the multicultural nature of genderlect self-stereotypes, writers of different ethnic affiliations are represented. The article also classifies the criteria of self-stereotype polarisation in characters’ speech to explicate the strategies of women’s verbal behaviour. These criteria include marital status, maternal experience, professional activity, ageism and harassment. The impact of gender on verbal behaviour, observed in real life and adapted to fiction through literary representation, is manifested in communication stereotypes. This serves to illuminate the most representative speech self-stereotypes, which make certain images or ideas easier to interpret. The application of an interdisciplinary approach with a set of appropriate methods to theorising and practising genderlect reveals its role as a significant tool for reconstructing a linguistic worldview and contextualises both positive and negative self-stereotypes for the expressive evaluation of speech in fictional discourse.Item Word-Building Patterns & Translatability of Neologisms in the Modern English Newspaper Discourse(Державний вищий навчальний заклад «Ужгородський національний університет», 2020) Bezrukov, Andrii V.ENG: The paper touches upon the issues of the pivotal processes of word-building in the modern English language and wordbuilding patterns by which new lexical items are formed in the English newspaper discourse. This type of discourse has been analyzed as newspaper texts have been one of the most productive sources of vocabulary replenishment of the language. The most and the least productive patterns of neologisms building are defined in the paper. Attention is drawn to translation of the items that requires accurate interpreting the content and communicative components of neologisms. The new approach within the framework of the modern anthropocentric paradigm studies the interaction between the process of new words building and their use in a specific communicative act. Neologisms are studied not as a passive language phenomenon, but as an active, communicative one. In modern English, there are the following key ways of word building: affixation, compounding, conversion, blending. Forming new lexical units occurs on the base of word-building models. The tendencies of the English vocabulary system development coincide with the tendencies of word-building of new lexical items in the newspaper discourse. Affixation is the most productive way of word-building in the English language generally and in the newspaper discourse in particular. The most neologisms are found in the articles on the following topics: sociocultural relations, telecommunication and computer technologies, and different branches of science, especially medicine, biology, and chemistry. Some neologisms can be hardly translated in virtue of the difference in the mentalities of native speakers of English and Ukrainian, on the one hand, and the presence of lexical, grammatical, and stylistic features of the two language systems, on the other hand.